TACO TAXI | Branding and Logo Design

I had the pleasure of working with Taco Taxi, a beloved staple in South Minneapolis, on their logo rebrand. This project was commissioned by the Lake Street Council, a local nonprofit, and I couldn’t be more excited about how it turned out!

Taco Taxi has been a community favorite for decades, with multiple food trucks and a restaurant on Lake Street. They wanted to keep a taxi in the logo, so I gave it a fun twist by adding a face and a smile to reflect the joy and vibrancy of their brand. I paired it with bold, exciting lettering to create something fresh, playful, and eye-catching.

Taco Taxi has even used this new logo for their light-up sign, which is such a cool moment! This was a fun and exciting project, and I can’t wait to see how they continue to use their new branding.

- Fernando Sinchi

DELIVERABLES
- Primary logo
- Secondary Logo
- Icon Logo
- Business Card Design
- Sign Design

LAUNCH DATE
June 2023