Minnesota MYTH

For the Minnesota MYTH, I had the exciting opportunity to contribute to their comprehensive branding needs. My role included designing both the primary and secondary logos, crafting fan jerseys and apparel, and creating helmets. Additionally, I supported their game day graphics and fulfilled various basic graphic design requirements.

Although the MYTH's season was unfortunately cut short, this project was an unforgettable experience that honed my skills and expanded my portfolio. I am proud of the work I accomplished and look forward to leveraging this experience for future opportunities in the industry.

Drawing inspiration from Minnesota's rich cultural tapestry and Norse mythology, particularly the legendary Fenrir, I envisioned the MYTH's logo to embody the spirit of resilience, strength, and mystique. In weaving together elements of Minnesota culture and Latin American heritage, I crafted an Alebrije-inspired mythical creature—a symbolic representation of the team's indomitable spirit and unique identity. I used the same inspiration to make the jerseys as well.

DELIVERABLES
- Primary logo
- 'MYTH' script mark
- 'MYTH' script mark
- 'MYTH' Jersey Design
- Name & number font
- All uniforms

LAUNCH DATE
January 2024

IN COLLABORATION WITH
Jeremy Eggert (Website)